Balenciaga Parts Ways With Kanye West

By Stermy 2 Min Read

Balenciaga, a Kering-owned brand, has acknowledged that it has cut ties with American rapper and billionaire, Ye, also known as Kanye West.

Balenciaga, the luxury fashion brand, announced Friday that it will no longer collaborate with Ye, formerly known as Kanye West, becoming the first firm to cut ties with the rapper and designer after he made a series of controversial and anti-Semitic statements in recent weeks.

In a statement, parent company Kering said, “Balenciaga has no longer any relationship nor any plans for future projects related to this artist.”

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West, who legally changed his name to Ye, worked with Balenciaga earlier this year on the massively successful Yeezy Gap collection. The Gap had announced a 10-year contract with Ye for the Yeezy Gap brand in June 2020, but West declared last month that he was terminating his association with the Gap due to “serious noncompliance.”

Balenciaga head Demna Gvasalia and West were reported to have a close relationship—West walked in Balenciaga’s Paris fashion show, and Gvasalia attended his Yeezy show—where West debut his “White Lives Matter” shirts—and West’s ex-wife Kim Kardashian has been featured in many of the brand’s recent campaigns, and has frequently worn its fashions.

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