Beyoncé has finally triumphed in her lengthy legal battle to trademark her daughter Blue Ivy’s name, securing exclusive rights to the name after 12 years of legal challenges.
The victory was confirmed on December 31, when the U.S. Patent and Trademark Office officially granted the global superstar the trademark rights.
The legal struggle began in 2012, shortly after Blue Ivy Carter’s birth. Beyoncé and her husband, Jay-Z, filed for the trademark to prevent others from profiting off their daughter’s name.
However, their path was not easy. Wedding planner Veronica Morales opposed the filing, arguing that she had already been using the name “Blue Ivy Events” for her business since 2009.
In 2020, the U.S. Patent and Trademark Office ruled in favor of Beyoncé and Jay-Z, determining that the names “Blue Ivy” and “Blue Ivy Events” were distinct, dismissing Morales’ objections.
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The victory was a significant step, but the battle was far from over. In 2023, Beyoncé faced another challenge when a Wisconsin boutique claimed ownership of a “Blue Ivy” logo.
However, the boutique failed to oppose the trademark filing, allowing Beyoncé’s legal team to move forward.
Jay-Z had previously explained the couple’s decision to pursue the trademark, telling Vanity Fair in 2013, “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.”
This victory solidifies Beyoncé’s legal right to protect her daughter’s name, marking the conclusion of a decade-long fight.
Now, Blue Ivy’s name will remain firmly under the control of her famous parents, ensuring that no one else can profit from it.