Grammy Award-winning Nigerian musician, Burna Boy will perform at the 2023 UEFA Champions League Final Kick Off Show in Istanbul..
Burna Boy, a multi-platinum selling singer, songwriter, and producer born under the legal name Damini Ebunoluwa Ogulu MFR, has been announced as a co-headliner for the 2023 UEFA Champions League Final Kick Off Show by Pepsi.
The UEFA Champions League Final Kick Off Show by Pepsi, which was formerly known as the UEFA Champions League Opening Ceremony, is now in its seventh year. The event brings together music, sport, and culture through a show-stopping performance. This year’s event will feature Burna Boy as one of the co-headliners, and the other co-headliner will be announced soon.
The event is set to take place at the Atatürk Olympic Stadium in Istanbul on Saturday, June 10th.
UEFA confirmed the news on their platform on Thursday, stating that the Grammy award-winning artist will be performing at the kick-off show for the competition’s final, which is also sponsored by Pepsi.
With his global chart-topping hits “Last Last” and “It’s Plenty,” the Nigerian star has made a name for himself. Burna Boy is known for his energy and signature soulful vibes of afrobeats, and he will bring this to millions of fans before the biggest club fixture in football gets underway.
Guy-Laurent Epstein, UEFA marketing director, said: “The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with the some of the biggest names and rising stars in music. We’re excited to showcase a line-up of talented artists at this season’s final in Istanbul in what is sure to be an energetic and memorable performance.”
Gustavo Reyna, Pepsi senior director of global marketing, said: “The UEFA Champions League final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles. The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the final stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance.”
Burna Boy reacting to this big news said: “As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi stage at this year’s final. Music and football are the ultimate combination, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world isn’t ready for what we have in store!”
You can watch the show via your local broadcaster and through the official UEFA YouTube and TikTok channels and stay tuned for more exciting news by following the Pepsi Global social channels.
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