This new record places the 38-year-old soccer icon at the top of the list of highest-earning stars for a single sponsored post, surpassing Kylie Jenner, who earns £1.47 million for each of her posts.

Cristiano frequently promotes various brands on his Instagram, including LiveScore, Therabody, and Binance, showcasing his immense influence in the marketing realm.

With an impressive follower count of 597 million, Cristiano holds a strong lead, closely trailed by Kylie Jenner with 397 million followers.

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Cristiano’s rise on Instagram has been remarkable, considering that he ranked third on the 2019 Instagram Rich List, earning approximately £755,000 for each sponsored post.

Kylie, known for her cosmetics line and swimwear brand, collaborates with luxury French fashion brand Jean Paul Gaultier and other renowned names.

The third spot on the 2022 Rich List goes to football legend Lionel Messi, earning £1.38 million per sponsored post. Selena Gomez closely follows with £1.35 million, while Dwayne Johnson secures the fifth place with £1.33 million.

In the top ten, Kim Kardashian stands strong, earning £1.31 million per sponsored post, and her sisters Khloe Kardashian and Kendall Jenner claim the ninth and tenth spots.

Other notable figures include Ariana Grande in seventh place with £1.3 million per post and Beyonce, earning £1.08 million for each sponsored post.

This latest achievement for Cristiano comes after being named Forbes’ highest-paid athlete, with an annual income estimated at over £109 million, solidifying his status as a true powerhouse both on and off the field.