Due to a lack of sponsors, I had to sell my Rolex watch to fund my concert – Sonnie Badu

By Majesty 2 Min Read

UK-based Ghanaian gospel musician Sonnie Badu recently shared insights into the challenges he faced in securing sponsorship for his recent concert.

In a recent interview, Sonnie Badu revealed that his team faced challenges because the majority of the potential sponsors declined to provide support, even after more than five months of careful planning.

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As a result, Sonnie Badu was forced to sell his pricey Rolex watch in order to pay for the occasion.

Ghanaian musician Sonnie Badu, who is based in the UK, performed a successful Rhytms of Africa concert at the Grand Arena of the Accra International Conference Centre (AICC) on Saturday, December 9.

The Baba hitmaker announced that he had undergone major surgery after a domestic accident on his social media pages, sharing pictures of himself on crutches prior to the event.

Interestingly, some netizens claimed that the said domestic accident was just a means for Sonnie Badu to hype his concert.

Their suspicions may have been validated when Sonnie Badu took the stage and delivered an eclectic performance that will undoubtedly stay in the memories of attendees for a very long time.

This time, however, Sonnie Badu—who had been limping for a week following the aforementioned domestic performance—performed without it.

Just after his performance, the Wonder God artiste took back the crutches and was helped to get off the stage.

This has further boosted the beliefs of some netizens who claim that the crutches episode was just a promotional strategy for Rhytms of Africa.

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