Fidelity Bank Ghana, one of the leading Banks in Ghana, has named highlife and afrobeats singer-songwriter, KiDi as the brand-influencer for its innovative bouquet of digital products and services at the launch of the bank’s Digital Banking Campaign.
The Fidelity Digital Banking Campaign seeks to reinforce the value and safety of digital financial transactions, especially against the backdrop of the COVID-19 pandemic.
Fidelity’s innovative portfolio of digital products includes products like the Fidelity Mobile App, Fidelity Online Banking, Fidelity USSD, Fidelity’s online account opening portal, Fidelity’s POS system and of course, Kukua, Fidelity’s WhatsApp Banking Assistant, among many others.
The award-winning and talented musician, known in real life as Dennis Nana Dwamena, said,
“I am proud to partner with Fidelity Bank, a Bank that is transforming the lives of its customers with its digital products and services. I am excited to spread the word about the many benefits of the Bank’s digital products and services as I can attest that they make my life easier.”
Speaking on the partnership with KiDi, Nana Esi Idun-Arkhurst, the Divisional Director, Retail Banking of Fidelity Bank Ghana, stated KiDi is the right inspirational person with dynamism and cross-generational appeal to promote the Bank’s full innovative digital bouquet of products and services.
The energy and ambition that he reflects is an incredible match with our digital initiatives and our commitment to excellence.”
“Digitizing our banking operations remains a key aspect of our business strategy as we seek to make customers happy in their daily financial transactions. We will continue to deploy innovative technology to meet the changing needs of all of our customer segments.” Nana Esi added.