Stanbic Bank Ghana has taken a significant step in empowering young entrepreneurs by providing them with essential digital training to help them navigate the challenges of today’s increasingly digitalized business environment.
The training took place at the SBIncubator in Airport City as part of a collaborative effort between Stanbic Bank and MTN Ghana.
The initiative is part of the Stanbic Youth Banking Proposition, a program designed to equip the youth with the necessary digital skills for personal and professional growth.
Miriam Maku Amissah, Head of Client Experience at Stanbic Investment Management Services (SIMS), led a session on “Building a Digital Brand.”
She stressed the importance of authenticity in online communication, urging participants to align their real-life persona with their online presence to build genuine, trustworthy brands.
“You must be authentic in building your brand. What you present online should reflect who you are in reality; otherwise, your audience will not perceive you as genuine,” she said.
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Amissah emphasized the need for entrepreneurs to understand their audience and create relevant content to succeed in the digital age.
Desmond Bredu, Head of Client Coverage at SIMS, also encouraged young entrepreneurs to embrace lifelong learning.
He highlighted the importance of staying updated and evolving as the business world changes. “To remain relevant, you must continue learning and adapting to new trends and innovations,” Bredu advised.
He emphasized that continuous growth and agility are critical for long-term success.
Stanbic Bank’s partnership with MTN Ghana aims to deliver impactful digital skills training through the MTN Pulse platform, targeting young individuals aged 15 to 35.
This initiative is part of the bank’s broader commitment to supporting the youth, particularly in entrepreneurship, by providing tools, resources, and financial solutions tailored to their needs.
Recently, Stanbic launched its Youth Banking Proposition, which includes educational resources on budgeting, saving, and investing, along with exclusive masterclasses to promote financial literacy.