Stellantis Pro One Achieves No. 1 Spot in Middle East & Africa Region and Strengthens Commercial Vehicle Leadership in Europe and South America

By Stermy 6 Min Read

Securing the top position with an unprecedented 26% market share in the Middle East & Africa, Stellantis dominates the commercial vehicle sector, notably excelling in Algeria with the FIAT Professional brand.

The company solidifies its market leadership in Europe 30 and South America, with North America contributing significantly to the success of Pro One. Ram, a division of Stellantis, announces the establishment of a new professional commercial vehicle division, signaling the company’s commitment to expanding its presence in this sector.

Stellantis Pro One, through its website www.Stellantis.com, is poised to attain global leadership by 2027, aligning with the Dare Forward 2030 target.

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In a consecutive achievement, Stellantis Pro One maintains its market leadership in the Middle East and Africa region for the second quarter, showcasing remarkable performance in the first quarter of 2024. The commercial vehicles offensive of Stellantis Pro One contributes significantly, representing one-third of the net revenues reported by Stellantis.

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This success underscores the global market strength of Stellantis Pro One and positions it on course to achieve global dominance in commercial vehicles by 2027, in line with the objectives set forth in the Dare Forward 2030 strategic plan.

In the first quarter of 2024, Stellantis Pro One commands a notable 26% market share in the Middle East and Africa region. Furthermore, it maintains its leading position in both the EU30 and South America regions. Pro One secures the top spot in EU30 BEV (battery electric vehicle) sales for the quarter, capturing a 33% market share, with the Peugeot brand leading the way across the region.

Xavier Peugeot, Stellantis Senior Vice President of Commercial Vehicles Business, expresses confidence in the Q1 2024 sales performance, affirming the strategic soundness of the Stellantis Pro One approach.

The positive reception of the brand’s new van lineup, coupled with innovative connected services and tangible hydrogen fuel cell propulsion van offerings, reinforces Stellantis’ position as the preferred choice for professionals in the commercial vehicle market.

Regional highlights include:

Europe 30:

  • Maintained commercial vehicle leadership with 30% market share (ICE + BEV)  
  • Continued BEV leadership with 33% market share; Peugeot No. 1 brand
  • No. 1 in France and Spain; No. 1 in Italy with FIAT Professional market leader; No. 1 in Germany with market share up 3.6 percentage points vs. Q1 2023
  • BEV leadership in Poland, Belgium, and Portugal; and in the Netherlands with a 2.7 percentage point increase in total market share
  • Expansion of in-house production of hydrogen fuel cell vehicles on both mid-size and large vans during the year in Hordain (France) and Gliwice (Poland) will boost the Company’s Pro One hydrogen offerings and help cement Stellantis’ standing as the undisputed leader in European commercial vehicle market.

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Middle East & Africa:

  • Stellantis Pro One achieved the No. 1 spot in the Middle East & Africa region for the second consecutive quarter
  • Led by strong performance in Algeria with the FIAT Professional brand, Stellantis achieves leadership in the region becoming No. 1 in light commercial vehicles (LCV) with 26% market share, up 7.5 percentage points versus Q1 2023
  • More than 60% volume growth fueled by Algeria, Turkey, and GCC (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman)
  • Stellantis maintained its No. 1 position in Turkey, Israel and overseas departments and regions of France.

North America:

  • Ram maintains its No. 3 position in the region 
    New Ram trucks: 2025 Ram 1500 with more powerful, fuel-efficient Hurricane Twin Turbo engine now available; 2025 Ram 1500 Tradesman tailored for fleet customers; and Ram 1500 RHO with 540-horsepower Hurricane H/O
  • In March, Ram announced the new Ram Professional commercial vehicle division with full-service customer mobility and value solutions.

South America:

  • Leader in LCV with 31.5% market share versus 26.6% in Q1 2023
  • Market leader in van and pickup sales in the region, with 37.7% and 36.5% share, respectively
  • FIAT Professional is the leading LCV brand in the region with 23.1% share vs. 19.9% Q1 23; Strada is the “most sold” LCV in the region with 13.8% market share vs. 11.5% Q1 23
  • Ram Rampage No. 2 in Brazil (C-segment pickup) with a 23% market share.

India & Asia Pacific:

  • Peugeot light commercial vehicles retail sales improved 50% versus the first quarter of 2023
  • FIAT Professional commercial performance increased 8% year-over-year, thanks to the brand’s strong performance in Australia
  • Ram remains the No. 1 brand in the 1-ton-plus pickup segment in the Australian market.
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