Some exceptionally lucky Taylor Swift fans will get another chance to snag remaining tickets to the pop star’s “Eras Tour.”
On Monday, Dec. 12, Ticketmaster, which has come under fire for how it handled the high demand for Swift tickets — sent emails to those people who had signed up for the “Verified Fan” presale but weren’t able to purchase tickets the first time around.
The email read in part, “You have been identified as a fan who received a boost during the Verified Fan presale but did not purchase tickets. We apologize for the difficulties you may have experienced, and have been asked by Taylor’s team to create this additional opportunity for you to purchase tickets.”
According to the text, people who received the email are not promised tickets. They will instead have a limited “chance to request to purchase two tickets.” The request deadline is December 23, following which Ticketmaster will contact those who were successful.
Swift’s “Eras Tour,” her first tour since 2018, went on sale on Nov. 15, beginning with Ticketmaster’s Verified Fan program, which was designed to weed out scalpers and ensure true fans bought tickets.
However, Ticketmaster appeared unprepared to manage the tour’s demand, as the website crashed and fans had to wait for hours to buy tickets. Tickemaster eventually informed that the general on-sale would be canceled due to overwhelming demand during the first two presales (including one for Capitol One cardholders).
Swift struck back at Ticketmaster in an Instagram statement after the general on-sale was canceled, stating the corporation “assured” her and her team that it would be able to satisfy demand. That occurred after Greg Maffei, chairman of Ticketmaster’s parent firm, Live Nation Entertainment, appeared to blame Swift’s popularity for the disaster.
While Ticketmaster eventually apologized to Swift and her supporters, the company is still grappling with the consequences of the incident. Several congressional leaders have condemned Ticketmaster and Live Nation’s purported monopoly over, and it has also been disclosed that the Justice Department is examining whether Live Nation misused its influence as the dominating force in the live entertainment sector. A group of Swift fans has also sued Live Nation for fraud, price manipulation, and antitrust offenses.
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