Although complaining about not being able to make enough money each year has become a cliché among business owners, the situation this time is very different.
A quick survey at some large markets and shopping centers found that year-round price rises in goods and services are to blame for the decline in the holiday season’s typical spending fervor.
It was evident that there were people at the Makola market, but we wondered if this was reflected in the sales of the market’s vendors.
Sadly enough, retailers complained about the subpar customer service and patronage.
Even though there were many products on the market, they continued, the pricing frequently prohibited them from buying as much as they would have.
In light of this, a merchant of fresh fish confirmed this by saying:
“People are not buying because this year has been hard. In January, schools will resume and parents do not want to spend much on Christmas so much. The price of fuel has also been so high that the price of red-fish, tilapia, etc keeps increasing.”
“Last year, we bought it for 800 but now it is 1700, 1800 and 2000. So, I sell 3 tilapias for 50 and 4 big ones for 100 cedis. People are not buying this Christmas at all. They are in town but they are not buying,”
Moreover, another oil seller also joined in saying, “One gallon of oil was 500cedis & 550cedis but now it is 500cedis, 550cedis because of the CFA and the dollar. One Olonka of gari used to be 12 cedis but it is 18cedis and 20cedis now. Last year 1-liter oil was 50cedis but 90cedis so sales are low.”
While all is going on, Bright Simons, the vice president of IMANI Africa, contrasts this year’s Christmas with those in the past.
In light of this, on Christmas Eve, he posted a query on his Twitter profile iterating,
“Is this the driest Ghanaian Christmas on record? I’m shocked by the absence of queues in major supermarkets all this week. Or is it that shopping habits have changed? E-commerce? A return to informal markets?”
Is this the driest Ghanaian Christmas on record? I'm shocked by the absence of queues in major supermarkets all this week. Or is it that shopping habits have changed? E-commerce? A return to informal markets? 🤔 pic.twitter.com/kOIVhfy6ze
— Bright Simons (@BBSimons) December 24, 2022
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