In a groundbreaking announcement, Dwayne Johnson, widely known as “The Rock,” has been revealed as the newest member of the board of directors for TKO, the company that now boasts ownership of both WWE and UFC, creating a one-stop shop entity for sports entertainment.
As part of the unprecedented deal, Dwayne Johnson secures exclusive rights to his iconic stage name, ‘The Rock,’ and receives stock options valued at an impressive $30 million.
This move solidifies his association with the name that has been synonymous with his career, dating back to his wrestling days.
One of the key aspects of the agreement is the opportunity for Dwayne to capitalize on his moniker, particularly in the realm of merchandising and royalties associated with the WWE’s use of ‘The Rock’ in their business ventures.
The deal further stipulates that TKO obtains an exclusive licensing agreement for 10 years, allowing them to utilize the ‘The Rock’ brand for specific products.
However, during this period, Dwayne Johnson is restricted from licensing the name to other companies that may be in direct competition with TKO.
Essentially, while Dwayne secures the trademark, WWE gets a decade-long window to maximize its potential.
This strategic collaboration between Dwayne Johnson and TKO not only marks a significant business move but also sets the stage for a new era in the world of wrestling and entertainment.
With the charismatic presence of ‘The Rock’ now aligned with TKO, fans can anticipate a thrilling fusion of talent and business acumen in the years to come.