Africa Data Centres debuts ADC Channel programme

Africa Data Centres (ADC), a division of the Cassava Technologies group, is thrilled to introduce its exclusive channel partner initiative, ADC Channel.

The primary aim of ADC Channel is to facilitate collaboration among partners spanning various sectors such as ISP, Carrier, Telecommunications, Systems Integration, ICT, and Data Centre providers.

Channel Partners will gain access to additional product offerings, enhancing their current portfolios and enabling the creation of new revenue streams. The programme offers partners easy access to data centre experts and ensures continuous commercial and technical support.

ADC Channel provides a unique opportunity for global carriers, ISPs, system integrators, data centres, mobile networks, content developers, telecommunications firms, network infrastructure operators, hyperscalers, and others to deliver cutting-edge, sustainable, and cost-effective digital solutions to their clientele.

The core objective of ADC Channel is to foster collaboration among partners to deliver optimized solutions and comprehensive support to clients. Partners enrolled in ADC Channel will benefit from a flexible approach accommodating various partnership and go-to-market models.

Finhai Munzara, CFO of Africa Data Centres, highlights the inclusive nature of the ADC Channel programme, stating, “Our facilities are tailored to meet the requirements of hyper-scale, wholesale, and enterprise clients, addressing their technical, operational, and commercial needs. Whether it’s greenfield projects, built-to-suit facilities, powered shells, dedicated halls, or hybrid colocation, we offer adaptable, scalable, and sustainable solutions suitable for partners of all kinds.”

Munzara underscores the advantages of becoming an Africa Data Centres Partner. Partners gain an additional product offering and footprint to augment their existing portfolios, enabling them to provide bundled solutions, enhancing revenue streams, and positioning them for further growth and customer retention.

Africa Data Centres has introduced the ADC Marketplace, a pioneering platform empowering partners and customers across the continent. This innovative marketplace serves as a dynamic space for partners to showcase services and for customers to explore offerings, fostering collaboration and visibility within the African tech community.

Partners benefit from reduced churn as colocation is inherently a ‘sticky’ product with minimal price erosion. By offering best-of-breed colocation services from Africa’s leading data centre provider, partners can differentiate themselves from competitors.

Additionally, partners enjoy seamless access to data centre experts, continuous commercial and technical support, and regular complimentary training for their sales and product teams. Participation in the channel programme involves no financial risk or investment in building data centres.

Partners can set their selling prices flexibly and receive significant upfront discounts, enhancing their competitive advantage. Exclusive benefits include competitive pricing, dedicated sales and presales teams, remote hands support, and access to joint marketing resources and activities, empowering partners to thrive in the marketplace.

Munzara emphasizes that the ADC Channel programme epitomizes Africa Data Centres’ commitment to fostering collaborative growth and innovation.

It serves as a platform for clients to enrich their product portfolios and seamlessly extend their business across diverse ecosystems with openness and transparency.

Africa Data Centres warmly invites partners to embark on this transformative journey towards shaping the future of digital connectivity in Africa.