After a report revealed that Apple’s advertisements were running next to far-right content on Elon Musk’s social media platform X, the company suspended its advertising there on Friday.
The news website Axios was the first to report on the iPhone maker’s decision to pause advertisements. This is the most recent setback for X, the social media app that was formerly known as Twitter.
A day after IBM severed its connections with Musk’s troubled platform, disgorging Disney and Lionsgate, two major entertainment conglomerates, followed Apple in removing their advertisements.
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As per the New York Times, Apple was scheduled to invest $180 million in X in the previous year.
The Post has contacted X and Apple for comment.
The White House had denounced Musk earlier in the day for his “abhorrent promotion” of a “hideous lie” stating that Jews encouraged “hordes of minorities” to immigrate to the US.
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Musk said on X on Wednesday, “You have said the actual truth,” in response to another user who had spread an antisemitic stereotype about Jews. The user in question had few followers and didn’t use their name in their profile.
The user with whom Musk agreed wrote, “Jewish communities [sic] have been pushing… dialectical hatred against Whites that they claim to want people to stop using against them.
I have no interest in discussing the realization that Western Jewish populations may feel uneasy about minorities supporting immigration. If you want blunt honesty, there it is.
In a subsequent tweet, Musk stated: “The Anti-Defamation League unfairly criticizes the majority in the West, despite widespread support for Jewish people and Israel. This is because, by their principles, they can’t criticize minority groups seen as their primary threat. It’s unjust and needs to cease.
White House spokesperson Andrew Bates mentioned that Musk echoed a claim associated with the 2018 Pittsburgh synagogue shooting, where Robert Bowers killed 11 people.
Bates stated, “Repeating the false claim behind the deadliest act of Antisemitism in American history is unacceptable, especially one month after the deadliest day for the Jewish people since the Holocaust.”
IBM announced it would halt ads on X after Media Matters reported that the company’s ads were placed alongside content promoting Adolf Hitler and the Nazi Party.
