Kai Cenat has once again set a new Twitch subscriber record, surpassing 727,694 subscribers during a 30-day streaming marathon.
This monumental achievement comes just over a year after he set his previous record, and it doubles the previous high of 326,252 set by IronMouse in October 2024.
Throughout his Subathon, dubbed Mafiathon 2 in honor of his dedicated fanbase, “Kai Mafia,” Cenat hosted numerous high-profile guests, including rapper Snoop Dogg, tennis legend Serena Williams, and science educator Bill Nye.
The collaboration with Snoop Dogg was especially notable, with the rapper calling into the stream on Day 2 to discuss his upcoming album and giving viewers a virtual tour of his Los Angeles home on Day 4.
The tour featured glimpses into Snoop’s lavish lifestyle, including his recording booth, basketball court, arcade room, and casino.
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Tennis icon Serena Williams also joined the stream, sharing personal insights, including her favorite fast food meals and how her sister, Venus, was a more patient coach.
Bill Nye, known for his science shows, took part in some live experiments, such as demonstrating how ice melts faster on a metal surface than on plastic.
The Subathon, a continuous streaming event, also involved occasional breaks for Cenat, with guests filling in while he rested.
The 22-year-old has been streaming non-stop in a bid to boost his subscriber count, with fans supporting his channel through subscriptions.
In addition to his entertainment efforts, Cenat pledged 20% of the proceeds from the Subathon to support the building of a school in Nigeria, showcasing his commitment to giving back to the community.
Despite a brief interruption when police were called due to a hoax emergency report, Cenat’s Mafiathon 2 has been a resounding success, further cementing his place as one of the top streamers on Twitch.