A rare Flamin’ Hot Cheeto resembling the popular Pokémon Charizard has fetched an astonishing $87,840 at auction, proving once again the value of novelty collectibles.
The snack was sold through Goldin, a well-known auction house specializing in rare memorabilia. According to the official listing, the uniquely shaped Cheeto was “affixed to a customized Pokémon card and encapsulated in a clear card storage box.”
The Cheeto, dubbed “Cheetozard,” was originally discovered and preserved between 2018 and 2022 by 1st & Goal Collectibles. It gained widespread attention on social media in late 2024, further increasing its desirability among collectors.
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The auction attracted significant interest, with 60 bids placed before the final hammer fell. The winning bid came in at $72,000, with an additional buyer’s premium bringing the total to $87,840.
This sale highlights the ongoing fascination with Pokémon-themed collectibles and the unexpected value that rare, pop culture-inspired finds can command in the market.
