Dennis Nana Dwamena, better known as Kidi, the reigning Artist of the Year at the Vodafone Ghana Music Awards, has revealed the reason behind his record company, Lynx Entertainment’s, ongoing success.

The “Touch It” singer noted in an interview with Andy Dosty on Hitz FM’s Daybreak Hitz that while there is no path to winning awards within Lynx Entertainment, there has always been a plan to winning and growing in the music industry.

He claimed that his record label has devoted their lives to continue working hard and that because they’ve gained expertise over the years, there’s always a roadmap to succeeding as a label and ensuring that every artist on the label succeeds at the end of each year.

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Kidi explains why Lynx Entertainment continues to be successful — Kidi

Kidi stated that:

“There’s no relaxing for anybody in Lynx Entertainment.

It is about constant hard work and I always say that Lynx is a group of people who have been doing this for years.

And they know what they are doing so there’s a roadmap to winning in general not awards.”

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Also, Kidi also mentioned that Lynx Entertainment constantly strives to be better than the previous year.

Thus, they organize meetings to identify their strengths and flaws from the previous year in order to remedy their errors and improve.

“At the beginning of every year, we sit down and have meetings.

We look at the previous year and what we did right and wrong, so moving forward we can do this better, we should stop doing this.

So when we start the year, we start with the focus of being better than the previous year”, he added.

About Kidi

Dennis Nana Dwamena, popularly known as KiDi, is a Ghanaian singer-songwriter who specializes in high-life and afro beats.

He is best known for his hit tune Odo and is signed to Lynx Entertainment. Mayorkun and Davido, both Nigerian celebrities, are included in the remix, which has gained significant airplay across Africa.